New Collection Of Fold Up Shoes From The Winners of Pop at HOF

10 Jul

Fashion is making its way into the lives of common people. Fashion facilities are being made in such a manner (or rather made to use) that they are becoming easily accessible to people within an affordable budget. With the rise of online shopping, designers are launching their brands online too for attracting more customers than ever. Attractive discounts, persuasive offers and CRM activities and of course cross-selling techniques are making it even more desirable for the customers to be with a brand and the if a brand knows how to do all this with great quality it is through.

House of Fraser (HOF) and The Great Retail Revival – the connection and competition

Established way back in 1849, House of Fraser (HOF) is one of the most popular department store groups in UK. There are more than 60 stores of the company in and around Ireland and UK. Now, to bring a boost to UK’s retail market, The Great Retail Revival, a non-profit organization, has collaborated with the premiere department store group, House of Fraser and arranged a competition POP at HOF for the promising retail brands in the country. The event was held in the month of May 2014. The winning retail brand would be given an opportunity to carry their business and sell their products in House of Fraser’s Oxford Street outlet. This is considered as Europe’s one of the busiest and finest shopping street.

Heads of House of Fraser and The Great Retail Revival have expressed their happiness at the excellent collaboration. This initiative will give chances to the budding retailers to create an impact in the fashion world in a great manner. Retail industry in Britain had taken a backseat and such collaborations and associations will surely boost the dying market again. Winners of POP at HOF will also find place on House of Fraser’s e-commerce portal. In fact they will be mentored by the expert teams at House of Fraser and The Great Retail Revival so that they become ready for the ‘High Street’ challenge.

Cocorose London – a proud winner at POP at HOF

Cocorose London has a good time winning POP at HOF this season. Post winning, the company has opened up its pop-up store on the 16th of June 2014 for coming 12 weeks.

Cocorose London specializes in making wide varieties of pump shoes in different sizes and styles. The company concentrates on making the most comfortable pump shoes and ballerinas that can be worn for long hours without hurting the feet in any way.

It is quite interesting to see that the vast shoe collections at Cocorose London have been categorized into various segments. Prominent among them are as follows:

  • The Royal Ballet
  • Classic Elegance
  • Luxury Heritage
  • Diffusion
  • Wedding
  • Liberty Art Fabrics

All the pumps and ballerinas in these categories are designed and created exclusively. The company makes sure that they create designs and patterns that are unique and not found anywhere else. They also come in all standard sizes. Purchasing shoes from the collections can help you in having a shoe that is a winner at the competition. Many new shoes are also being added to the collections. Buying your favorite pump or ballerina is easy as the store offers online purchasing facilities to customers.


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