Cocorose London Finally Win Pop At Hof

9 Jun

Cocorose London, one of the premium boutique designer shoe label have been declared the winner of Pop at Hof held at House of Fraser in partnership with The Great Retail Revival Foundation.

cocorose wordpresss blog

Popularly known for its foldable and fold-up shoes, Cocorose London has been given the concession to feature and trade at House of Fraser’s website for a year. The brand also won a lot of accolades for the innovative range of shoes and was named the competition’s “Most Innovative Range”.

Cocorose London was founded in 2007 by Janan Leo. From their heritage in the markets of East London, Cocorose London have grown into an international brand, stocked in premium boutiques and department stores, mainly in Europe, Asia and the Middle East.

Cocorose London’s philosophy focuses on what they term ‘modern luxury’; the relationship between beautiful design, superior comfort and practical functionality.

Talking to Nigel Oddy about the Pop at Hof, he mentioned that he was very happy and overwhelmed with the response, his team and Pop at Hof, received from the participants.

The way fashion houses participated in the event, showed their dedication and collection of their product, it was an overwhelming experience for the entire Pop at Hof team.

Beside Cocorose London, finalist Joulberry was awarded the “Best Store Fit Out”, Alison at Home was awarded the “Best Marketing Campaign” and Rock-a-bye Baby was awarded with the “Great Retail Revival Choice Award”.

Pop at Hof event finally ended with lots of new experience and hard-work after two weeks of beautiful journey. For more information about the winner check it here .



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